‘elevator pitch’

-brz i jezgrovit argument/priča kojom (60-90 sekundi) za uvjeriti investitora u vašu poslovnu ideju

The most important point when giving an elevator pitch is that you make your presentation interesting so that it grabs the attention of your audience. (It comes from the approximate amount of time they would have if they travelled together in an elevator from the bottom to the top of a building.)